reclaiming health autonomy with digital trading cards

reclaiming health autonomy with digital trading cards

The 9999 cows who survived the great culling of Mad Cow Disease have emerged and chosen to bring forth the Mediverse
reclaiming health autonomy with digital trading cards
The 10000 cows who survived the great cleansing of Mad Cow Disease have emerged and chosen to bring forth the Mediverse
Unique NFTs
9999
Attributes
175+
Token Airdrop
10%
Mint Price
$99
Origin
“Bovine Spongiform Encephalopathy,” no cow would live to remember the name. Or so it was thought…

To emerge from the culling, the cleansing, a community thought lost.

Those whose destiny chose them, whose purpose had been foretold. 9999 Survivors, the gifted, whose future was destined to create, to educate, to bring forth… The Mediverse.

Unilateral education, from past to present and what is yet to come. They walk diligently, they choose sparingly. “How can you know where you are going if you do not know where you have been?”

Champions of the Mediverse. They are here and exist to bring the freedom of education before further actions of ignorance.

Cows.. Cows Gone MAD!

COLLECTION

ROADMAP

PHASE 1
PHASE 2
Phase 3
PHASE 4
MEdiverse
Staking

Founder

Dr Ricardo Persaud FRCS (ORL-HNS), CCT (Otol) (UK), Consultant ENT Surgeon and Head of Department, NMC Royal Hospital Sharjah, Adjunct Clinical Professor, University of Sharjah, UAE.
Tested single use surgical instruments to break the potential chain of transmission between humans.

The disease affected cattle across the globe during the 80s and 90s.

This moment in history had far reaching implications with millions of cattle being culled in order to rid the world of Bovine Spongiform Encephalopathy (BSE), commonly known as Mad Cow Disease.

students of history

Cows Gone Mad is a NFT project centred around Mad Cow Disease (Bovine Spongiform Encephalopathy, BSE). The UK was affected by an outbreak of Mad Cow Disease in the 1980s and its human equivalent variant Creutzfeldt-Jakob Disease (vCJD) in the 1990s. These outbreaks resulted in the culling of4.4 million cows and the deaths of 1177 people.

The outbreak of BSE was due to the practice of adding extra protein to cattle feed, in the form of meat-and-bone meal (MBM) derived from the remains of cows and other animals. Feeds with MBM were found to increase milk yields more than those derived from non-animal sources such as soybeans. Dr Ricardo has a special interest inMad Cow Disease for two key reasons.
Firstly, only ENT surgeons are allowed to remove tonsils in order to confirm the diagnosis because the prion protein that is associated with Mad Cow Disease is predominantly found in the tonsils. Secondly, he contributed towards the eradication of the disease by his involvement in the development and trial of single use surgical instruments (SUSI) for tonsillectomy, whilst working in London, UK (O'Flynn, Silva, Kothari & Persaud, 2007). Tonsil SUSI theoretically reduced the spread of prion proteins associated with reusable tonsillectomy instruments.

Mad Cow Disease taught us that feeding dairy cows with MBM had a twofold effect. This process resulted in short-term gains such as enhanced milk production, but serious long-term consequences, specifically the death of affected cows and humans.


Lessons learnt from Mad Cow Disease:

1) Refrain from human interference with nature for short term gains.
2) Apply understanding to other current environmental, social and health issues such as combatting global warming and encouraging natural immunity to fight viral infections.

Reference:
O’Flynn, P., Silva, S., Kothari, P., & Persaud, R. (2007). A Multicentre Audit of Single-Use Surgical Instruments (SUSI) for Tonsillectomy and Adenoidectomy. Annals of The Royal College of Surgeons of England, 89(6), 616–623.

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team

Dr Ricardo
FOUNDER
Head of ENT Department and ENT Consultant at NMC Royal Hospital, Sharjah, Adjunct Clinical Professor, University of Sharjah, UAE. BTEC HNC, MB BS (Lond), MPHIL, MSB, CBIOL, DOHNS, MRCS (Gen Surg), FRCS (ORL-HNS), CCT (Otol UK).
Irfan
ARTIST
Illustrator and storyboard artist whose strength lies in his versatility with both traditional and digital mediums. Trained in fine and graphics art from Karachi, Pakistan.
Rochana
COMMUNITY INCLUSION
LSE Politics graduate who has spent almost 10 years working as a global talent acquisition specialist within the media, creative advertising and tech industries.
Monisha
COPYWRITER & ENGAGEMENT
Georgia State Ph.D Sociology graduate student. University lecturer, chapter author and copy editor. A particular interest in what the role of technology will play in shaping our social world.
Gaetano
ILLUSTRATOR
Follower and investor of Crypto and Blockchain technology since late 2013. He has a passion for fintech and global markets as well as other emerging technologies.
Matthew
ENGAGEMENT & MARKETING
Having over 15 years of experience in the software development industry. Matthew works closely with our community to drive marketing initiatives that deliver value.
Tony
MARKETING
Founder of 360 OM (Digital Marketing Agency). Tony brings 24 years of marketing and business start-up experience to the project.
Elliott
DEVELOPER
Engineer, MIET MSc, with 20 years of experience working as technical lead on projects in the private sector ranging from R&D to design and building of autonomous vehicles.
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